We are the largest
multi-brand hotel operator
in South America

In addition to our own brands Go Inn, eSuites, By Atlantica, and
Atlantica Collection, we have Exclusive Partner Agreements with
four of the world's leading hotel groups: Hilton, Radisson, Choice, and Wyndham.


in the



28 thousand


5 thousand


R$ 1,7 billion

Net revenue
under our
governance and

Our story
illustrates a successful
path followed with careful consideration.
Our team is fully devoted to planning
the next steps towards the future.

We have been leading a path of steady
growth since our foundation in 1999,
and we have been nurturing long-standing
relationships with our investors.

Atlantica Hotels arises
as the master franchisor
of Choice Hotels, signing
its first contract with
Sleep Inn Varginha.

The company signs
preferential agreement,
now with the Radisson
Group, paving the way
for the brand’s arrival
brand’s arrival
in Brazil.

The brand Go Inn is created.
The first of our brands entirely
focused on the low-budget segment.

Unprecedented support and
cooperation agreement with
Childhood Brasil, an NGO set
up to fight and prevent
the sexual exploitation
of children and teenagers
in the tourism industry in Brazil.

The brand is shortlisted
as one of the world’s
top 100 hotel administrators
by the world-renowned
hospitality magazine HOTELS.

Atlantica Hotels and Hilton announce the signing of an exclusive partnership agreement enabling both companies to manage the brand Hilton Garden Inn Hotels in Brazil.

The company receives a capital contribution and is bought out by two international funds: Soros Fund Management (led by George Soros) and Tao Invest (led by the Pritzker family, founder, and controller of Hyatt group)

In 2018, Atlantica and Vert Hotéis set up a strategic partnership, adding 22 hotels more to our brand portfolio.

Atlantica launches Vertical
Atlantica Residences, starting
to operate in the administration
of residential services.

Strategic alliance with
Transamerica Hospitality Group
adds up 23 hotels to Atlantica’s portfolio.

Atlantica launched the Aja program which upholds ESG initiatives supported by three pillars: Environment, Employees, and Community.

Board of

Douglas G. Geoga

Douglas G. Geoga

Douglas G. Geoga works as an advisor to the Company and its ownership sponsors. His own family is part of the investors team. Mr. Geoga has been active in the hospitality business for the past 37 years, including his current role (since 2013) as chairman of the publicly-held company Extended Stay America, a chain of over 600 hotels (Nasdaq:STAY). Formerly, he spent 23 years in multiple positions with the Hyatt Hotels chain, including the post of Global Chairman from 2002 – 2006 and as the CEO of the U.S. branch from 1994 – 2000. Mr. Geoga has been active in several private equity investments of multiple real estate and service-related companies since 2006. He has also worked for almost 20 years as a director of Kemper Corporation (NYSE:

KMPR), a property & casualty and life insurance company, where his role included leading its investment committee.

The largest multi-brand hotel operator in South America

Newlight Partners LP is a private investment firm engaged in collaborating with management teams and strategic investors to build up unique, long-standing businesses, predominantly in North America. For over 15 years, the Newlight team has been helping to build successful companies in five different sectors, as diverse as financial services, telecommunications, power and infrastructure, healthcare services and business services. Led by David Wassong and Ravi Yadav, the Newlight team has been investing approximately $6 billion in over 100 investments since 2005. Firstly, as the Strategic Investments Group at Soros Fund Management LLC (Soros), and now as Newlight after the demerger from Soros in 2018. Newlight has approximately $4 billion in capital commitments and assets under its management.

The largest multi-brand hotel operator in South America

Tao Invest, the direct investment legal entity affiliated with Tao Capital Partners, invests in technology, alternative energy & transportation, healthcare, education, sustainable food & agriculture, consumer, and real estate businesses. Tao is an active investor with the ability to support companies through various stages of their life cycle.

Executive Body

Eduardo Giestas - CEO

Eduardo Giestas


Eduardo began his career in the consumer goods industry, working for Nestlé Beverage Company in the United States and for Procter & Gamble in Sao Paulo, in the Supply Chain and Sales areas respectively. Later on, he joined A.T.Kearney where he worked for six years as a consultant for companies in the consumer and services sector in multiple projects handling strategy and operations. Afterwards, turned to the telecom sector during the privatization of Telebrás. Working for Claro, he was initially responsible for the Value-Added Services/Data unit and later for the merger of the carriers BCP Telecomunicações (Sao Paulo City) and Tess (São Paulo, Countryside). He also co-led the development and launch of the brand Claro nationwide, in charge of Claro’s São Paulo unit and Claro Empresas. Giestas was also the CEO of Equifax in Brazil and Marketing and Sales Vice President for Time4Fun, Latin America’s largest live entertainment company. His first experience in the hospitality industry was in Costa do Sauípe as the CEO and member of the board of directors for five years. He was also the responsible for the recovery and selling of the business. Afterwards, Giestas joined Laureate International Universities, the world’s largest college education group, initially as the CEO of Universidade Anhembi Morumbi and BSP. Later on, he led the merger process of the newly acquired FMU, creating the Laureate São Paulo unit, a group representing the highest financial results in the whole group. Since January 2017, he has been Atlantica Hotels International CEO. Eduardo Giestas is a business manager and holds a bachelor’s degree from George Washington University, in Washington D.C. (USA).


Guilherme Martini


Guilherme Martini holds a degree in Business Administration from Fundação Getúlio Vargas, in Sao Paulo. With a successful career in Marketing and Sales, Guilherme started his career at Procter & Gamble, in the Trade Marketing and Commercial areas. Later, he branched out into the services sector. Initially acting as a consultant for A.T. Kearney and afterwards working for over 7 years with Claro Telecommunications, he actively took part in the setting up of the company’s operations in Brazil with a focus on Marketing and Sales, in the state of São Paulo. Mr. Martini was also part of the Time4 Fun team, the largest live entertainment company in the country, as the Marketing Director. In 2009, he entered the hospitality sector as the Chief Marketing Officer at Costa do Sauípe, where he played a decisive role in the commercial recovery of the company. In 2012, he became CEO of the company, actively participating in its selling process. In 2017, he joined Atlantica Hospitality International as Vice President of Operations, responsible for investors’ relations for over 170 hotels throughout the country. In 2022, he also took over the Sales and Marketing areas, becoming Vice President of Operations, Sales, and Marketing.


Flávia Buiati


With a successful career in Finance and Strategy, Flavia has always focused her efforts in the services sector, starting her career at American Express. Later, she worked at Grupo Algar and subsequently took over the Finance, Controllership, Supply Chain, Strategy and IT departments at AVIVA (Grupo Algar’s Tourism Branch). Over that period, she actively took part in the restructuring process of AVIVA, which became one of the most solid and renowned companies in the sector. She led the acquisition process for the Costa do Sauípe project. In 2018, she joined Atlantica Hotels as Vice President of the Personnel, Finance and Legal departments. She has a degree in Business Administration from Universidade Federal de Uberlândia, with a graduate degree in Planning and Economics and an MBA in Finance from FGV and other courses from MIT and Harvard.


Ricardo Bluvol


With a solid career in ​​tourism and hospitality, Ricardo Bluvol has over 20 years of experience in the sector. He started his career at IHG, later migrating to the electronic distribution sector, and becoming responsible for the commercial area of ​​Pegasus Solutions, the world leader in electronic distribution at the time. In 2001, working for Atlantica Hotels, Mr. Bluvol actively collaborated to upgrade Atlantica, then a regional player with only 6 hotels, to one of Latin America’s the top hotel groups. As an expert in the commercial area, Mr.Bluvol worked in several segments of the company, starting his career at the ​​implementation area, where he was responsible for the launch of more than 60 new projects. Mr. Bluvol was in charge of structuring and leading the sales chain, marketing and revenue management teams, where he worked for over 15 years. In 2014, he became Vice President of Development and M&A, being also responsible for the institutional relationship with the controllers of the brand: Choice Hotels, Radisson Hotel Group, Hilton Worldwide and Wyndham Hotels & Resorts. Ricardo Bluvol has a degree in hospitality from Faculdade Renascença and an MBA in Business Management from ESPM.

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